Thomas

Discovering fellow lodgers together with Hotwheels and Ogilvy Budapest

Together with creative director Will Rust I embarked on a small journey around the house to tell some “short tails”.

Especially the excessive usage of toy cars of the famous “Hotwheels” brand and its effects on the life of some little rodents were the main points of our interest.

All three images were created from scratch with the help of computer graphics. This involed the development of the mice, their rigging and texturing as the building of the virtual sets.

The Duracell bunny on a rescue mission for Ogilvy & Mather Paris

Hard times for tiny, pink, fluffy bunnies.

In a world with an increasing amount of mobile devices chances to run low on batteries aren’t unlikely. Duracell’s new battery packs will connect via USB to your phone or Mp3 player to drastically enhance the number of hours you are able to listen to your favourite music or talk to your friends and colleagues.

Creative director Chris Garbutt and art director Benoit Raynert sent the Duracell bunny on its mission to reanimate a cellular phone in dire need of a bit of energy.

Both bunny and the bus set were fully created from scratch with the help of computer graphics.

Ogilvy & Mather’s latest campaign for the WWF

Being one of the most appreciated fish species for excellent sushi, the bluefin tuna is close to extinction. Prices for its meat go up through the roof. In January 2011 one tuna got sold at Tokyo’s famous fish market “Tsukji” for nearly 400.000$, more than 1.000$ per kilo.

Both the incredible demand for the tasty fish and the enormous economical interest of the fishing industry are responsible for incredible fast decline of the bluefin tuna population world wide. Ocean biologists expect that within 3-5 years there won’t be any more bluefin tuna left in the Mediterranean Sea alone.

Part of the bluefin tuna’s problem is the public awareness. While pandas, rhinos and gorillas are well known for their small populations and their status as endangered animals, the bluefin tuna remains rather unknown. Ogilvy & Mather Paris now tries to change this.

The mastermind responsible for this campaign for the World Wildlife Fund is the creative team around Chris Garbut (CD), Benoît Raynert (AD) and Arnaud Vanhelle (CW).

Wishing it could be so simple like in this unconventional approach to destroy the human immunodeficiency virus Leo Burnett developed a new ad for the Sidaction association. Since 1994 Sidaction is putting its efforts into increasing the awareness of the HI virus and raising funds for its treatment and scientifical research. Eric Esculier and Stephane Santana from Leo Burnett/Paris collaborated with me in creating the look of the virus and supervised its destruction.

Since the simplicity of the kaboom treatment is so alluring hopefully people will be generous enough to contribute, supporting those who already need to deal with the consequences of an infection and increasing the chances to find a cure or vaccine one day.

Jung von Matt/Spree does have a new pet

I’m happy to announce that Jung von Matt/Spree gave me the chance to extend the slowly growing zoo in my portfolio. Just another nice animal to whom I could give birth. Also there has been no pregnancy involved, at least not on my side, it was quite a little journey. CD Florian Kitzing and AD Matthias Preuss shaped and discovered with me the “little” fellow which is well known from the german saying “Aus einer Mücke eine Elefanten machen” (Make an elefant out of a mosquito, aka, to make a mountain out of a mole hill).

The expedition involved switching from the initially casted African elephant to an Indian elephant and then altering the appearance to something more mosquito like.

Well, in the end it’s hard to tell what it really is, but German business magazine “Wirtschaftswoche” will know for sure and inform their readers about it.