Wishing it could be so simple like in this unconventional approach to destroy the human immunodeficiency virus Leo Burnett developed a new ad for the Sidaction association. Since 1994 Sidaction is putting its efforts into increasing the awareness of the HI virus and raising funds for its treatment and scientifical research. Eric Esculier and Stephane Santana from Leo Burnett/Paris collaborated with me in creating the look of the virus and supervised its destruction.

Since the simplicity of the kaboom treatment is so alluring hopefully people will be generous enough to contribute, supporting those who already need to deal with the consequences of an infection and increasing the chances to find a cure or vaccine one day.