“The Bluefin Tuna is being fished to extinction. So like a few other species, it would appreciate your help.”

Stunning and powerful awareness campaign for the World Wildlife Fund (WWF) about the Bluefin Tuna which has been fished to the edge of extinction. Species like the giant panda, mountain gorillas and white rhinos are already in the focus of public awareness. Ogilvy & Mather Paris are now drawing attention to the endangerment of the Bluefin Tuna with this campaign.

Bluefin tuna wearing a panda face mask

“Would you care more if I was a panda?”

Bluefin tuna wearing a gorilla face mask

“Would you care more if I was a gorilla?”

Bluefin tuna wearing a rhino face mask

“Would you care more if I was a rhino?”

ClientWorld Wildlife FundAgencyOgilvy & Mather ParisCreative directorChris GarbuttArt directorBenoît RaynertCopywriterArnaud VanhelleArt buyerLaurence NahmiasAccount supervisorBenoit De FleurianAdvertiser's supervisorJacques-Olivier BarthesAccount managerNathalie AvedissianPlanning directorLoic MercierCGIMANGOLD CGI Photography

Silver / Campaign – Public interest