Baldy
Grumpy
Limpy
Short tails
Mattel Toys ran “Baldy”, “Grumpy”, “Limpy”, three in-store posters reminding children and parents about the unique Hot Wheels experience. The posters, displayed over christmas in Hungary, captured children’s imagination and show a world where Hot Wheels racecars effect the lives of the tiny pedestrians: mice. The campaign won three Gold awards at the Golden Hammer and a LIA Silver Design award for illustration.
ClientMattel Toys Hungary Kft.ProductHot WheelsSubjectShort tailsAgencyOgilvy BudapestCreative directorWill Rust, Ferenc BeneschArt directorZoltán VisyCopywriterKarolina Galácz, Balázs ViziAccount supervisorBalázs SzádayPlanning directorMartin AllesCGIMANGOLD CGI Photography
LONDON INTERNATIONAL AWARDS 2012
Silver / Use of Illustration / Campaign
GOLDEN HAMMER 2012
Gold / Print
Gold / Outdoor
Gold / Craft/Photography
Diploma / Craft/Christmas card
PHOTOKINA BEST OF CGI 2012
Silver