Don’t coffe-block your smile. Love the foods that stain.

Chewing two pieces of Trident White Sugar Free gum after eating and drinking helps prevent stains and whitens your teeth.

Fresh breath and smile with Trident White and JWT New York. New York based advertising agency J. Walter Thompson commissioned me to work together with creative director Matt McKay and art director John Cox for this Trident White chewing gum campaign.

There’s no need to be afraid to flash a smile after chewing Trident White to prevent stains that come from eating and drinking your favorite foods. I did have the pleasure to photograph the lovely illustrated paper cups by Ana Gomez and Josh Harvey as well as the great coffee shops which served as background images for this shooting.

ClientKraft FoodsProductTrident WhiteSubjectDon't coffee-block your smileAgencyJWT New YorkCreative directorMatt McKayArt directorJohn CoxCopywriterBrian AlexanderPlanning directorMelissa Bailey-WongPhotographerThomas MangoldIllustratorAnna Gomez, Josh HarveyPost productionMANGOLD CGI Photography