Octopus inside a shower tray with a disposable razor in one of his

Prepare for the Playstation Air Games Winter Tour. The faster, the better.

Preparez-vous a plus de glisse. Playstation Air Games Winter Tour.

Advertising image for TBWA Paris and their client Sony Playstation introducing an octopus preparing itself for the upcoming air games winter tour. The faster, the better! Less suckers, less resistance when gliding down the snowy alpine slopes.

ClientSonyProductPlaystationSubjectPreparez-vous a plus de glisseAgencyTBWA ParisCreative directorErik VervroegenArt directorPhilippe TarouxCopywriterBenoit LerouxHead of art buyingBarbara ChevalierCGIMANGOLD CGI Photography

Cannes lions 2005

Clio awards 2005

Eurobest 2005