After the Smurf shock

Even if the plastic figures of Schleich and Bully look incredibly similar at first glance, they are and they are not. And the blue dwarfs, which were at the beginning of the success, are now threatened with extinction by the rubber animal revolution.

MagazineLunaSubjectSchleich and Bullyland toy figurinesWriterMarc Schulze-NiestroyPhotographerThomas MangoldStylistKirsten BenoufaPost productionMANGOLD CGI Photography