• Finally!

    Ingots 3D animation finished on time for world premiere on the 35th International Dental Show in Cologne.
    The movie “Save the Ingots – use Crypton” promotes the advantages of a new material called crypton for the production of dental superstructures. Since the production thereof has previously involved difficult work for the dental technician in casting so-called ingots, the film features the advantages of working with this new and clean non-precious alloy.
    Inspired by the idea of creating ambassadors for the product by demonstrating how the Ingots are rescued from their daily desolation, me and my team started to invent “The world of the Ingots” – A real challenge as we were very limited in time. Now, the movie will be shown for the first time on the IDS 2013 being the world´s leading trade fair for the dental industry with over 125,000 visitors.
    Hope, they all have fun with the Ingots!

  • Hot Wheels Mice successful!

    lia_silverAwards at London International Awards and Golden Hammer

    Hip -hip- hooray! The three tiny urban residents won several prizes at these year’s advertising festivals. They collected altogether 5 prizes. LIA presented the hairy fellows with a Silver award for “Use of Illustration/Campaign” and Riga even decorated them with three Golden ones. Verrrry nice!

    LIA 2012
    Silver / Use of Illustration / Campaign

    Golden Hammer 2012
    Gold / Print / Grumpy – Limpy – Baldy
    Gold / Outdoor Posters / Grumpy – Baldy
    Gold / Craft / Photography / Baldy – Limpy
    Diploma / Craft / Christmas Cards

  • Apocalypse not

    newsWiredCover Mushroom cloud goes front page.

    Another front page! This time for the American version of Wired magazine.

    After receiving a call on a Monday night I started this project on short notice.
    With little to no time of pre-production I managed to build the image of a mushroom cloud explosion around a project I worked on several years before. So even if the time frame of 3 production days sounded more than unlikely to be sufficient for this kind of project, I managed to complete it on time.

    While the technical know-how was still available the cloud needed a complete rebuild in order to be able to come up with an animated version for the iPad version of Wired. I’m very excited to post this version very soon, too.

    The September 2012 issue will reveal “Why the world won’t end in 2012 … or anytime soon. Hopefully they’ll be proven correct.

  • Don’t coffee block your smile

    Fresh breath and smile with Trident White and JWT New York

    In this campaign for New York based advertising agency J. Walter Thompson, I did have the chance to work together with creative director Matt McKay and art director John Cox for Trident White chewing gum.

    There’s no need to be afraid to flash a smile after chewing Trident White to prevent stains that come from eating and drinking your favorite foods.

    I scouted out great coffee shops to serve as backgrounds for this tabletop shoot, in addition to shooting specially illustrated paper cups by Josh Harvey and Ana Gomez.

  • Panda, Rhino and Gorilla win silver

    NewsPandaMaskOgilvy & Mather’s WWF tuna fish campaign successful at Epica awards

    Ogilvy & Mather’s awareness campaign for the WWF, planned by Chris Garbut, Benoît Raynert and Arnaud Vanhelle, won two silver awards at the 2011 Epica awards. Both awards were won in the public interest category.

    Hopefully the perception of the campaign in the public will be equally strong, making a change for the better.

  • Short tails

    Discovering fellow lodgers together with Hotwheels and Ogilvy Budapest

    Together with creative director Will Rust I embarked on a small journey around the house to tell some “short tails”.

    Especially the excessive usage of toy cars of the famous “Hotwheels” brand and its effects on the life of some little rodents were the main points of our interest.

    All three images were created from scratch with the help of computer graphics. This involed the development of the mice, their rigging and texturing as the building of the virtual sets.

  • Keep on going, bunny!

    The Duracell bunny on a rescue mission for Ogilvy & Mather Paris

    Hard times for tiny, pink, fluffy bunnies.

    In a world with an increasing amount of mobile devices chances to run low on batteries aren’t unlikely. Duracell’s new battery packs will connect via USB to your phone or Mp3 player to drastically enhance the number of hours you are able to listen to your favourite music or talk to your friends and colleagues.

    Creative director Chris Garbutt and art director Benoit Raynert sent the Duracell bunny on its mission to reanimate a cellular phone in dire need of a bit of energy.

    Both bunny and the bus set were fully created from scratch with the help of computer graphics.

  • Would you care more if I was a …?

    NewsGorillaMaskOgilvy & Mather’s latest campaign for the WWF

    Being one of the most appreciated fish species for excellent sushi, the bluefin tuna is close to extinction. Prices for its meat go up through the roof. In January 2011 one tuna got sold at Tokyo’s famous fish market “Tsukji” for nearly 400.000$, more than 1.000$ per kilo.

    Both the incredible demand for the tasty fish and the enormous economical interest of the fishing industry are responsible for incredible fast decline of the bluefin tuna population world wide. Ocean biologists expect that within 3-5 years there won’t be any more bluefin tuna left in the Mediterranean Sea alone.

    Part of the bluefin tuna’s problem is the public awareness. While pandas, rhinos and gorillas are well known for their small populations and their status as endangered animals, the bluefin tuna remains rather unknown. Ogilvy & Mather Paris now tries to change this.

    The mastermind responsible for this campaign for the World Wildlife Fund is the creative team around Chris Garbut (CD), Benoît Raynert (AD) and Arnaud Vanhelle (CW).

  • Flemish masters revisited

    Early 17th century still life poster

    In another fruitful collaboration with Kirsten Benoufa, stylist with the LIGAWEST styling agency in Düsseldorf, this recent photograph came into existence. Impressed by the style and composition of 17th century still lifes, created for instance by Flemish artist Clara Peeters or Dutch painters like Pieter Claesz or Willem Claeszoon Heda, we embarked on this personal project.

    In the tradition of the vanitas paintings the image consists of reminders of decay, ageing and the certainty of death. Like the fruit, which is now colourful, vivid and sweet and in the next moment pallid, rotten and inedible.

    Contrary to other recent projects this image has been shot pretty straight forward with only little involvement of CGI and post production. For those wondering which part is CGI: It’s tiny, crawling and often the reason to call the pest control.

  • Excellent! – Mückofant gets awarded

    Mosquitofant_NewsThe German art directors club presents the cute being an award in this year’s creative competition.
    The award has been won in the “Out of home > Outdoor single motive” category.

    Thanks ADC, thanks Mückofant!

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