Just started on a new project which includes several furry creatures. Not as hairy as the yeti, but nonetheless the amount of hair will be tough to handle. At the moment the shapes of the three animals get developed. The three mammals are a zebra, a cheetah and an impala.
Here are the first meshes of the impala. While the head is 80% there, the body will be the next thing to be shaped. The cheetah and zebra will follow.
Good news: The animation “Save the Ingots – Use Crypton” is Red Dot Design Award – Winner 2013!
The accolade of the Red Dot Design Award, the “Red Dot”, is an internationally recognised quality label for excellent design in several design disciplines. Quoting Red Dot: “Red Dot represents more than just a design competition: as design promoters we spread the idea of design internationally; we highlight the importance of design for business and society, and as trend experts present the latest developments in design”.
This year´s Red Dot Competition attracted 6,800 competitors from 43 nations. The Ingots were some of the lucky ones – get the party started!
Ingots 3D animation finished on time for world premiere on the 35th International Dental Show in Cologne.
The movie “Save the Ingots – use Crypton” promotes the advantages of a new material called crypton for the production of dental superstructures. Since the production thereof has previously involved difficult work for the dental technician in casting so-called ingots, the film features the advantages of working with this new and clean non-precious alloy.
Inspired by the idea of creating ambassadors for the product by demonstrating how the Ingots are rescued from their daily desolation, me and my team started to invent “The world of the Ingots” – A real challenge as we were very limited in time. Now, the movie will be shown for the first time on the IDS 2013 being the world´s leading trade fair for the dental industry with over 125,000 visitors.
Hope, they all have fun with the Ingots!
Hip -hip- hooray! The three tiny urban residents won several prizes at these year’s advertising festivals. They collected altogether 5 prizes. LIA presented the hairy fellows with a Silver award for “Use of Illustration/Campaign” and Riga even decorated them with three Golden ones. Verrrry nice!
Silver / Use of Illustration / Campaign
Golden Hammer 2012
Gold / Print / Grumpy – Limpy – Baldy
Gold / Outdoor Posters / Grumpy – Baldy
Gold / Craft / Photography / Baldy – Limpy
Diploma / Craft / Christmas Cards
Mushroom cloud goes front page.
Another front page! This time for the American version of Wired magazine.
After receiving a call on a Monday night I started this project on short notice.
With little to no time of pre-production I managed to build the image of a mushroom cloud explosion around a project I worked on several years before. So even if the time frame of 3 production days sounded more than unlikely to be sufficient for this kind of project, I managed to complete it on time.
While the technical know-how was still available the cloud needed a complete rebuild in order to be able to come up with an animated version for the iPad version of Wired. I’m very excited to post this version very soon, too.
The September 2012 issue will reveal “Why the world won’t end in 2012 … or anytime soon. Hopefully they’ll be proven correct.
Fresh breath and smile with Trident White and JWT New York
In this campaign for New York based advertising agency J. Walter Thompson, I did have the chance to work together with creative director Matt McKay and art director John Cox for Trident White chewing gum.
There’s no need to be afraid to flash a smile after chewing Trident White to prevent stains that come from eating and drinking your favorite foods.
I scouted out great coffee shops to serve as backgrounds for this tabletop shoot, in addition to shooting specially illustrated paper cups by Josh Harvey and Ana Gomez.
Ogilvy & Mather’s awareness campaign for the WWF, planned by Chris Garbut, Benoît Raynert and Arnaud Vanhelle, won two silver awards at the 2011 Epica awards. Both awards were won in the public interest category.
Hopefully the perception of the campaign in the public will be equally strong, making a change for the better.
Discovering fellow lodgers together with Hotwheels and Ogilvy Budapest
Together with creative director Will Rust I embarked on a small journey around the house to tell some “short tails”.
Especially the excessive usage of toy cars of the famous “Hotwheels” brand and its effects on the life of some little rodents were the main points of our interest.
All three images were created from scratch with the help of computer graphics. This involed the development of the mice, their rigging and texturing as the building of the virtual sets.
The Duracell bunny on a rescue mission for Ogilvy & Mather Paris
Hard times for tiny, pink, fluffy bunnies.
In a world with an increasing amount of mobile devices chances to run low on batteries aren’t unlikely. Duracell’s new battery packs will connect via USB to your phone or Mp3 player to drastically enhance the number of hours you are able to listen to your favourite music or talk to your friends and colleagues.
Creative director Chris Garbutt and art director Benoit Raynert sent the Duracell bunny on its mission to reanimate a cellular phone in dire need of a bit of energy.
Both bunny and the bus set were fully created from scratch with the help of computer graphics.