On the 18th of June 2015 the BFF Germany (Association of Freelance Photographers) hosted almost simultaneously its latest exhibition project in three major German metropolises, Hamburg, Düsseldorf and Stuttgart.
Contrary to all its former exhibition projects no images were presented directly in the exhibition rooms. The visitors, equipped with their smart phones, tablets and an augmented reality app discovered the images via visual bar codes attached to the walls and stands. Once scanned the images from the phtographers appeared on the screen, following the movements of the digital device in space perspectivly correct.
The event received an enormous media echo in more than 70 print publications and on German television. The background of the exhibition that images nowadays are consumed more and more solely through digitial media was depicted in almost all articles.
I’m glad that I was part of the team of exhibiting photographers. Thanks Axel for all the photos shot on the evening!
All photos shot by Axel M. Mosler.
Just finished for this year’s International Dental Show 2015. A promotional video presenting the main business areas in which the Dentsply/Degudent cooperation is operating.
This is a video from the same project after the packaging design went through some changes.
The design is close to the final version the client chose.
This is a product visualization I did recently for the agency Kinoblau. It’s about a new way to wrap up glass ceramic blocks for dental CAD/CAM milling machines.
The packaging itself was constructed in Softimage with the help of ICE to bend the cardboards into the final shape. Changes could be easily made by replacing null objects on the flat cardboard.
Quick test for an upcoming project with Rigid Bodies in Softimage. Most of it done with ICE and Exocortex’s Momentum.
The tricky part is the alignment of the bodies with the surface normal. After bending my head around the different forces available I finally stumbled across a rather simple but efficient way to do this.
Fur test with Softimage, Redshift and my custom ICE based strand system. While the fluffy look is there and the fur feels smooth, the Brute Force GI could use even more samples to reduce the noise.
Here are a few impressions from yesterday’s BFF (Association of Freelance Photographers) exhibition in Düsseldorf’s “Boui Boui Bilk” hall, a former screw manufactory.
For this event we came up with an extraordinary way to present the images. Contrary to a static hang each photographer’s work was presented by an assistant, fully dressed in a black lycra, carrying two small billboards attached to a supporting structure. In a slightly choreographed way these living billboards changed their positions in the exhibition room repeatedly during the evening, resulting in a constantly changing hang.
With the arrival of more and more visitors during the course of the evening at one point the space got too overcrowded so that the assistants were relieved from the weight carried on their shoulders and stands were used for the placement of the pictures.
Apart from a great party and the enormous attention we received, the BFF also presented its latest showreel with the work of their members within Nordrhein-westfalen.
Images shot by Claus Morgenstern (1-3), Salima Kehr (4)
Yesterday evening we were invited to the 10 year anniversary party of the Regielounge at Düsseldorf’s Nachtresidenz. The BFF created especially for this event a showreel which presents the work of its photographers in Nordrhein-Westfalen which was well received.
Apart from the usual nice party atmosphere, several nice showreels from different directors made it a worthwhile and fun evening.
The “Save the ingots” animation just won a Red Dot Design Award and already the next possible award might wait for the small metal cylinders. I just received a notice that the Germanan Design Council nominated the animation for the German Design Award in the category “Excellent communications design – Audiovisual and digital media”.
Let’s hope that they are as successful as at the latest Red Dot Award ceremony.