BFF | Jump #3 exhibition a great success

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On the 18th of June 2015 the BFF Germany (Association of Freelance Photographers) hosted almost simultaneously its latest exhibition project in three major German metropolises, Hamburg, Düsseldorf and Stuttgart.

Contrary to all its former exhibition projects no images were presented directly in the exhibition rooms. The visitors, equipped with their smart phones, tablets and an augmented reality app discovered the images via visual bar codes attached to the walls and stands. Once scanned the images from the phtographers appeared on the screen, following the movements of the digital device in space perspectivly correct.

The event received an enormous media echo in more than 70 print publications and on German television. The background of the exhibition that images nowadays are consumed more and more solely through digitial media was depicted in almost all articles.

I’m glad that I was part of the team of exhibiting photographers. Thanks Axel for all the photos shot on the evening!

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All photos shot by Axel M. Mosler.