Don’t coffee block your smile

Fresh breath and smile with Trident White and JWT New York

In this campaign for New York based advertising agency J. Walter Thompson, I did have the chance to work together with creative director Matt McKay and art director John Cox for Trident White chewing gum.

There’s no need to be afraid to flash a smile after chewing Trident White to prevent stains that come from eating and drinking your favorite foods.

I scouted out great coffee shops to serve as backgrounds for this tabletop shoot, in addition to shooting specially illustrated paper cups by Josh Harvey and Ana Gomez.