Short tails

Discovering fellow lodgers together with Hotwheels and Ogilvy Budapest

Together with creative director Will Rust I embarked on a small journey around the house to tell some “short tails”.

Especially the excessive usage of toy cars of the famous “Hotwheels” brand and its effects on the life of some little rodents were the main points of our interest.

All three images were created from scratch with the help of computer graphics. This involed the development of the mice, their rigging and texturing as the building of the virtual sets.