Keep on going, bunny!

The Duracell bunny on a rescue mission for Ogilvy & Mather Paris

Hard times for tiny, pink, fluffy bunnies.

In a world with an increasing amount of mobile devices chances to run low on batteries aren’t unlikely. Duracell’s new battery packs will connect via USB to your phone or Mp3 player to drastically enhance the number of hours you are able to listen to your favourite music or talk to your friends and colleagues.

Creative director Chris Garbutt and art director Benoit Raynert sent the Duracell bunny on its mission to reanimate a cellular phone in dire need of a bit of energy.

Both bunny and the bus set were fully created from scratch with the help of computer graphics.